Does your company observe Employee Appreciation Day by genuinely caring for the people who help you run your business?

It is no secret: The success of a small business depends highly on the people who work there, performing the day to day work and/or interacting with clients.

As a business owner, you have two goals in this: You want to attract top talent to join your team, and you want to ensure that they are happy enough to stick around.

Why is this so important?

It is safe to say the global pandemic launched the entire world into a tumultuous state of upheaval two years ago. Many of us are still trying to recover economically, and the sad reality is that many businesses, especially small ones, did not survive, let alone the many lives lost.