Keep Your Google Business Profile Fresh
If someone nearby searches Google for a place to eat, shop, or get a service, your business could be one of the first things they see.
That makes your Google Business Profile worth updating. Check your hours, phone number, address, and website, then add recent photos so people have a better idea of what to expect.
You can also post updates about specials, new products, or hour changes. A few minutes can make it easier for customers to find the information they need.
Give Your Website a Fresh Look
Your website may be the first place customers go to learn about your business. Forbes Advisor reports that 76% of online shoppers check a business’ website before visiting its physical location.
You do not need a complicated website to make a good impression. Make sure customers can quickly find your hours, contact information, services, and other details they want before stopping by.
An easy-to-use website can turn a quick online search into an actual visit.
Check Where Your Business Shows Up Online
Your company may be listed in more places than you realize.
Customers can find you through Google Maps, Yelp, Bing, online directories, and other sites. Lists from Forbes and the US Chamber of Commerce can help you check where you can list your small business.
Take time to check those listings and make sure your company name, address, phone number, hours, and website are correct.
Even a small mistake, like an old phone number or outdated hours, can make it harder for someone to find you.
Take a Fresh Look at Your Signage
You see your storefront every day, so it’s easy to stop noticing what customers see.
Step outside and look at it the way a customer would. Can someone quickly tell what you offer? Is your sign easy to read? Are your hours visible?
You may not need a new sign. But a clear window display, updated sidewalk board, or message promoting a current special could be enough to catch someone’s eye.
Show up at Local Community Events
Some of the best ways to get noticed happen away from your storefront.
Community fairs, school events, neighborhood markets, fundraisers, and other gatherings give you a chance to meet people who already live and work nearby. You could set up a small booth, donate a giveaway, or sponsor part of an event.
You do not have to spend much to make an impression. Being present and getting your name out there helps people remember your business when they need what you offer.
Being Seen Is the First Step. Being Remembered Is What Counts.
Getting noticed can bring someone to your door, but a good experience gives them a reason to come back. Keep your information up to date, make your storefront inviting, and stay involved in the area. These steps help people find you and remember your name.
The people behind your business matter too. HealthChoice of Michigan has helped businesses in Wayne and Oakland Counties provide affordable health coverage for more than 30 years.
Our Small Business Plan is available to eligible businesses with year-round enrollment and access to trusted medical providers throughout Metro Detroit. It gives you and your employees a flat monthly rate of $270 per employee with $0 deductibles. Rates do not vary by age or gender, and dental and vision coverage are available as add-ons.
As you work to bring new customers through the door, remember that building a business people want to return to starts by taking care of the people who make it happen.
Visit HealthChoice of Michigan to learn more and apply.