New Affordable Health Insurance for Michigan Small Businesses

greetings to our partners in the agent community my name is Katherine Levine vice president of corporate marketing and product and I'm joined by my colleague john Dunn vice president of middle and small group sales we're excited to share with you our new product portfolio for 2011 this is just the latest in a series of product innovations a significant step forward for all of us we've listened to you and we understand what you and your clients need and the result is a portfolio of innovative plans that can help your

clients grow their businesses while offering the maximum value that's right Katherine there is a real hunger in the marketplace for cost-effective health coverage but we also know at the same time our small group customers are looking hard at price we also know that they want to offer the best coverage they can for their employees it was at realization that dual mission that guided our thinking when we considered what they need from us how can we strike the right balance between cost effectiveness on the one hand and quality full value benefits on the other we believe much of the answer lies with

our latest blues innovation simply blou simply blue is a PPO design like no other plan we've ever brought to market once you've seen the details you'll agree that this is what the market wants a plan that's as comprehensive as anything offered in the marketplace from the brand and network that you know and trust the key to understanding all that simply blue can offer your clients is in the savings as much as fifteen percent lower than comparable community blue plans and competitive against any comparable plan in the marketplace how

did we do it we did it by taking the temperature of the marketplace then considering those benefits your small business clients want those that are most essential to making a good health care plan after that it was simply a matter of applying innovative blues thinking we looked at prices appropriate for this market then set out about creating a design that mixes the robust overall coverage everybody wants with an array of benefits that exert less upward pressure on the cost of services the result is simply blue and it's not just John and I who are excited about our 2011 portfolio of products and their

potential to remake the marketplace it's a view held at every level of leadership at the blues be glad to know as well that we've designed the total support you'll need to help you meet your clients expectations to accomplish that we're bringing you the kind of training you need to master the details of this comprehensive portfolio and we back it up with a powerful array of materials like none you've ever seen from us as well as a new website geared toward small businesses and a great advertising campaign as Catherine mentioned we're

extremely enthused about what we're bringing you in 2011 and beyond across our portfolio of small business products were confident that you'll find something to meet all of your clients needs simply boo packaged in attractive well priced cdh options as well as our community blue offerings speaking of community blue we've simplified that portfolio to meet the needs of more traditional buyers and streamlined our pharmacy dental and vision products and then there are healthy blue living rewards and healthy blue outcomes for employers who believe that healthy employees can make for a healthy

business factoring multi-line discounts to give a break to those who are looking for a comprehensive package of benefits and we're sure you'll agree that for 2011 the Blues really have it all