The U.S. Bureau of Labor Statistics report mentions that 72 percent of private industry workers had access to medical care benefits in March 2024. If you’re not offering it yet, you might miss out on attracting the best people for your business.

Why Health Benefits Matter to Job Seekers

A steady paycheck remains important, but workers today also look for security through a benefits package when deciding where to work. Health coverage ranks among the most valued benefits because medical costs are high, and many worry about what would happen if they got sick or injured.

That peace of mind makes them want to stay at your business longer instead of looking for another job with better benefits. It can save money in the long run by reducing turnover and hiring better workers. Here’s why:

1. Helps Attract Reliable Employees

Job seekers often compare benefits when choosing between jobs. Put yourself in their position – if you were looking for a job and one business offered health coverage while another didn’t, which one would you choose? Offering health benefits makes your company the better choice for top talent.

2. Keeps Good Workers From Leaving

Hiring and training take time and cost money. Every time someone quits, you have to train a new person and start over.

When you have health coverage, employees are more likely to stay because they don’t want to lose their benefits. This means less turnover and a more stable, experienced team.

3. Employees Call in Sick Less Often

Without insurance, some workers avoid seeing a doctor because it’s too expensive. They are more likely to get themselves checked when they feel sick, get preventive care and manage chronic conditions.

For example, if a cashier at your gas station skips a doctor’s visit because they can’t afford it, they might get sicker or even quit if their health worsens.

When they have insurance, they get treated early and recover faster, so they miss fewer shifts. That helps your business run smoothly.

4. Stand Out From Other Local Job Posts

There are affordable options for small businesses, and offering even a basic plan can set you apart from competitors who don’t provide coverage.

If your small business is hiring, providing health coverage could make your job postings stand out. When given a choice, most employees will pick a job that offers benefits—and that business could be yours.

A Small Investment That Pays Off Big!

Job seekers today expect more than an hourly wage—they want stability, security, and benefits that help them take care of themselves and their families. In return, providing them with this can lead to better service, less turnover and a stronger team to keep your business running smoothly.

Many small business owners worry about the cost of health coverage, but it’s more affordable than you might think. HealthChoice of Michigan offers Small Business Plans with comprehensive health, dental and optical benefits delivered through an extensive network of Metro Detroit's most respected physicians and hospitals.

With a flat rate of $270/month per team member (regardless of age or gender), you can afford the best coverage in Oakland and Wayne Counties with minimal out-of-pocket costs.

Visit our website to learn more and start your application today.